E-Media Coordinator

Description:

• Research, develop, publish and maintain effective and timely electronic customer communications for Metro’s Web sites and other applications through templates, artwork, design standards and content management systems. Take a leadership role in all aspects of content, data, structures, concepts and visuals. Apply usability and analytical skills to assess Web effectiveness, timeliness and accessibility, particularly of Metro’s public information displayed on the site. Work involves high-level problem solving, is performed independently and requires the ability to adapt and respond to a constantly changing environment, new media, regulations, policies and processes.

Duties:

• Update existing and create new Metro Web sites as needed. Work involves using appropriate tools for web design, authoring and programming. Work with appropriate staff to create Web content that is standards-based, highly functional and well-integrated into Metro’s overall communications style and look.
• Create and distribute electronic customer communications through media such as CommuterAlerts, ConstantContact and Survey Monkey, etc. Manage databases for these and other media.
• Develop and design standards and styles for visual and interface design that ensures usability, accessibility and coding efficiency consistent with current standards, regulations, laws and trends. Ensure that Web services meet the needs of target audiences, including the Spanish-speaking and individuals with disabilities.
• Provide updates to online schedules, TripPlanner, Google Transit and other information to improve usability, readability and accessibility.
• Keep abreast of new developments in programming and display to improve user-friendliness of information. Act as liaison between Planning & Scheduling and Customer Relations to resolve customer issues with TripPlanner, Google Transit, schedules, etc.
• Integrate new transit planning, scheduling and communications technology acquired by Metro to ensure seamless interfacing with Web content and other electronic media.
• Guide internal clients in formulating optimum approaches and develops system design for approved projects. Work directly with clients to develop materials for use on Web sites.
• Monitor Web-based content for accuracy and quality and ensure that standards are met and timely changes and corrective actions are made with limited direction or oversight.
• Evaluate and demonstrate new Web technology as it becomes available to determine how these fit into the Metro environment.
• Help Metro take advantage of new media, including consumer-generated media such as podcasts, blogs and video file sharing through such sites as YouTube.
• Support the Communications Department in meeting the needs of external clients in such areas as developing copy, taking photographs, video production, staffing events and other duties as assigned.

Qualifications:

• Bachelor's degree in Graphic Arts, Electronic Communications, Web Design or related field.
• Two or more years related experience.
• Must be comfortable operating in a MAC and PC environment. Two years of professional Web design experience performing projects as outlined in this description. Demonstrated proficiency in
• Web design and coding, graphic design and information architecture. Demonstrated experience in information and interface design; common Web development tools and programming; current Web design standards, regulations, laws and trends; content management and project management.
• Experience with Web programming (including for mobile devices) using XHTML, CSS, Flash, PHP, database interactivity, and content management using Joomla! Experience using the following applications for Web development: Dreamweaver, Photoshop, Fireworks, Illustrator, Final Cut, and Acrobat Professional. Experience with the following social media and Web 2.0 technologies: Google Maps and Transit, Twitter, Facebook, Flickr, YouTube, Blogger, and RSS feeds. Demonstrated proficiency with Microsoft Office products including Word, Excel and PowerPoint.
• Basic writing skills, video production and editing and photography desired. Bilingual capability a plus.